When it comes to starting a non-emergency medical transportation business it is important that you choose a suitable name. Many entrepreneurs overlook the importance that a name can play in the development of a brand. The right name can help you to make a great first impression on people in your market and it can help you to build long term relationships and reputation.
Don’t make the mistake of leaving this important decision to the last minute like other business owners do. Put some thought into coming up with a great name that will serve your ambulette business well as you develop and grow over the years.
Here are a list of points that you may consider as you go about the process of naming your non-emergency medical transportation business (NEMT business).
Relevance and Professionalism
A great name should be relevant to what your business does. Rather than having something obscure that leaves people guessing, you may as well use the words ‘medical’ and ‘transportation’ in the title. This will immediately communicate to people exactly what it is that you do.
You could even use other words that further define your services. It can be a good idea to avoid getting too specific though as you may change your business model further down the line and cater to a different section of the market.
The qualities that people will look for in a medical transportation business are of course professionalism and reliability. Your name should instill confidence in people and let them know that you are indeed a reliable operation that is committed to running a safe and reliable ambulette service. For this reason, many small business owners use their own surname or first name as a part of their business name.
Be Unique, Original and Memorable
While the word ‘transportation’ will hardly be unique in the industry you can combine it with other words to create something new and original that will stand out. Take a look at what other local non-emergency medical transportation companies have done with their names and make sure that your name clearly distinguishes your business from theirs.
A great name should be memorable. As well as giving people a good first impression it should be easy enough, and catchy enough so that it stands out in their minds over the long term. Create a list of names and then run them by some of your friends and colleagues to find out which ones have a positive impact on them. Ask them about the names again several days later and see which ones they are able to remember.
There are also important legal considerations to think about when it comes to choosing a name. You absolutely must ensure that the name that you select is not already in use by another business in the same industry. Run a names search through the database at your county clerks office and do a thorough check online to make sure that your selection will not cause you to encounter legal issues further down the road.
Practical and Functional
Good choices for names will typically be short and practical. A short name is easier to remember and more practical when it comes to using it on business cards or using it to answer the phone. Don’t mess around with words that are difficult to spell or pronounce.
You may also consider a name that works well as an acronym. For example, ‘Sacramento Transportation Services’ could be called STS for short.
Remember that you will want to get a website set up at some point. Before you finalize your choice and register a name for your business you should also snap up any relevant domain names.
Brainstorming for Ideas
To help you come up with some name ideas put a big list of relevant words together. These words could be related to your location, your industry, your market or the services that you offer. You could also come up with words related to reliability and friendliness that describe your service. Emotional sounding words can also have a strong impact.
As well as your own thoughts you can also ask other people for their opinions. Look over some of the names that other medical transportation businesses around the world are using for ideas. Names in use by businesses in the transportation and medical industries may also provide some inspiration.
Some entrepreneurs even hire branding or marketing consultants to help them come up with the right name and brand image before they go into business. It could be a good idea to seek professional help if you really feel that you are not up to this important task.
A Name to Be Proud Of
Perhaps most importantly, the owner of the business has to love its name. You ideally need a name that you can feel proud to be associated with. The right choice should inspire you, help you to focus on developing the business and make you want to work hard to grow your brand name.
Once you have started your business it is not easy to backtrack and make changes to your name. if you do so then you will come up against many expenses relating to alterations to paperwork and printed promotional materials. Changing your business name is one of the best ways to confuse and isolate your customers unless the process is carefully managed.
For the above reasons it is essential that you ensure that you have a great name for your non-emergency medical transportation business right from the start. Give this important decision the time and attention that is deserves.